HP SCITEX FB10000 / INDUSTRIAL PRESS
Winner of the iF DESIGN AWARD 2014
The FB10000 is a large format digital press for sign and display and corrugated packaging applications. The press is a leap forward in user experience, providing a strong emphasis on operator workflow and the highest level of safety. The design’s challenge was to create a homogeneous and clean look to the press machine and to convey industrial robustness while maintaining a human scale. The cohesive design and streamlined user experience have set the FB10000 apart from others in its category and provide a perfect match to the FB10000’s technological innovations.
* Designed in a team as part of my work at Aran Design studio